Get the insights
to unlock your business
solutions at speed
ICMR (“GfK-Rus” LLC) is a data-production and analytics company built on innovation
Established in Russia in 1991, the ICMR (LLC “GFK-Rus”) brought global experience and technology of GFK-Group, to became a pioneer, developing local market research industry. In 30+ years the company is recognised in Russia as a trustful and reliable partner, delivering relevant data and smart insights, that helps business to growth.
100.000+ Retail panel
Strong and reliable partner network
Consumer Surveys
Quantitative and Qualitative Research
20.000+ Customer panel
Widest customer panel in Russia
for over 30 years
for over 30 years
Data and technology
Ecosystem of data, technology,
AI, experts
AI, experts
Insights
you need
you need
Unlock your business solutions at speed
Based on our data, technology, AI, big data and experts, we help manufacturers and retailers in Russia to make smarter, faster, more accurate decisions across the consumer packaged goods space, tech and durables, financial service companies, and more.
Standard reports
Make your move with our syndicated researches data: ready-made reports answering key business questions of marketing and category management.
Marketing performance
Target your most valuable customer segments to improve brand strength, optimize your marketing, and drive ROI.
Brand health
Discover how to build your brand into something that people connect with, that people love, and that people will gladly pay more for.
Consumer behavior
Discover customers insights and behaviour to understand who are your customers, how they think, act and buy, and why.
Seize on data partnership
ICMR Retail Panel empowers hundreds of retailers and marketplaces with access to a reliable source of analytics solutions and sales data, both online and offline.
As a data-partner you'll better understand your customers to drive sales performance, gain brand visibility and access to new clients and markets, expanding your business.
As a data-partner you'll better understand your customers to drive sales performance, gain brand visibility and access to new clients and markets, expanding your business.